Overview
Partnered with the Inject IVF team to move off Wix and ship a custom Next.js marketing site focused on clarity, SEO, and reliable lead capture—so prospective patients can find the practice and reach out with confidence.
Role
Lead developer · UX & implementation
Problem
The previous Wix experience was limiting: branding and layout flexibility were constrained, organic discovery needed improvement, and the team wanted a contact flow that felt professional while filtering spam.
Solution
Designed and built a custom Next.js experience with structured content, technical SEO foundations, and a Formspree-backed contact path protected with reCAPTCHA—prioritizing performance, accessibility basics, and a calm, clinical tone appropriate for fertility care.
Key features
Service-forward IA that highlights what patients need first
On-page SEO structure (metadata, meaningful headings, readable URLs)
robots.txt and sitemap.xml to support crawling
Search Console setup guidance for indexing and coverage checks
Responsive layouts tuned for phones and desktops
Contact workflow via Formspree with spam mitigation
Technical highlights
- Next.js App Router pages with shared layout and optimized images
- Lighthouse-oriented improvements: image discipline, font loading awareness, and lean UI
- Reusable section components and consistent spacing scale
- Environment-driven configuration for third-party integrations
Challenges & mitigations
Challenge
Migrating content and positioning from Wix without breaking discoverability during transition.
How we approached it
Mapped core pages to clean routes, aligned titles/descriptions with patient intent, and used sitemap.xml plus Search Console to validate indexing after launch.
Challenge
Keeping trust high while adding friction only where needed (spam).
How we approached it
Used reCAPTCHA with Formspree so legitimate inquiries stayed smooth, while automated noise dropped noticeably for the inbox.
Challenge
Performance on image-heavy layouts without compromising brand warmth.
How we approached it
Used Next/Image, intentional crops, and restrained motion so the site stayed responsive on common mobile networks.
Results & impact
Framing below stays qualitative on purpose—swap in concrete numbers only when you can cite them.
- A modern, credible web presence aligned with a clinical concierge brand
- Clearer paths for patients to understand services and convert
- Improved technical SEO readiness versus the prior template constraints
- More dependable inquiry handling with fewer junk submissions (qualitative)